In stark comparison, most other fashion brands would take close to six months to get new designs and collections into the market.It is through this strategic ability of introducing new collections based on latest trends in a rapid manner that enabled Zara to beat other competitors. Based on latest styles and trends, it creates new designs and puts them into stores in a week or two.
The secret to Zara’s success has largely being driven by its ability to keep up with rapidly changing fashion trends and showcase it in its collections with very little delay.The brand keeps a close watch on how fashion is changing and evolving every day across the world. Its core values are found in four simple terms: beauty, clarity, functionality and sustainability. The revenues of Inditex was USD 23.4 billion in 2019.
Zara now has 2,264 stores strategically located in leading cities across 96 countries.Today, Inditex is the world’s largest fashion group with more than 174,000 employees operating more than 7,400 stores in 202 markets worldwide including 49 online markets. Today, there is hardly a developed country without a Zara store. This led to the opening of 9 new stores in the biggest cities of Spain.In the next decade, Zara began aggressively expanding into global markets, which included Portugal, New York (USA), Paris (France), Mexico, Greece, Belgium, Sweden, Malta, Cyprus, Norway and Israel. In the next 8 years, Zara’s approach towards fashion and its business model gradually generated traction with the Spanish consumer. Its first store featured low-priced lookalike products of popular, higher-end clothing and fashion. Zara was founded by Amancio Ortega and Rosalía Mera in 1975 as a family business in downtown Galicia in the northern part of Spain.
With its dramatic introduction of the concept of “fast fashion” retail since it was founded in 1975 in Spain. Zara is one of the world’s most successful fashion retail brands – if not the most successful one.
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